SoFi Plans Aggressive Crypto Comeback Amid Easing Regulatory Pressure

SoFi is preparing a robust re-entry into the cryptocurrency market, capitalizing on relaxed federal regulations under the Trump administration. CEO Anthony Noto highlighted a "fundamental shift" in the regulatory landscape as the driving force behind the move. The fintech firm, which previously offered over 20 digital assets, had paused its crypto services in 2023 to secure a bank charter.

New offerings will include blockchain integration, crypto payments, and lending against digital assets. The company is responding to updated guidance from the Office of the Comptroller of the Currency, signaling renewed institutional confidence in the sector. SoFi’s strategy reflects broader trends of traditional finance players embracing digital assets as regulatory clarity improves.